Carrefour has introduced a new AI-powered grocery shopping service on ChatGPT, becoming the first major European retailer to integrate its full product offering directly into the chatbot interface.

The move reflects a wider shift towards “AI shopping” and conversational commerce, where consumers use generative AI tools to search, plan, and purchase goods. Users in France can now interact with ChatGPT to find recipes, check product availability, build a shopping basket, and select delivery options before completing their purchase on Carrefour’s e-commerce platform.

The launch targets France’s estimated 26 million ChatGPT users and forms part of Carrefour’s broader digital transformation strategy focused on AI-driven retail services.

AI shopping integration

Carrefour’s integration allows users to carry out key grocery shopping tasks without leaving the ChatGPT interface. The system supports natural language queries, enabling customers to request meal ideas, filter products based on dietary needs, and assemble a shopping basket in real time.

Once the basket is ready, users are redirected to Carrefour’s website to finalise payment and delivery. The approach aligns with growing interest in conversational commerce, a trend gaining traction as generative AI adoption expands across Europe.

Industry analysts view such integrations as an early step towards “agentic commerce”, where AI systems act on behalf of users to manage purchasing decisions and transactions.

Digital transformation strategy

Carrefour has invested in AI-led retail tools over the past three years. In 2023, the company launched a chatbot called Hopla on its e-commerce platform, designed to generate shopping baskets based on budget or dietary constraints. This was later upgraded to Hopla+, which uses customer purchase history to refine recommendations.

In early 2026, Carrefour also backed the Universal Commerce Protocol developed by Google. The open standard aims to enable interoperability between AI agents and retail systems, allowing smoother data exchange across platforms.

The retailer outlined AI as a central pillar of its long-term roadmap during its Carrefour 2030 strategy presentation in February. Chief executive Alexandre Bompard highlighted AI’s role in accelerating operational efficiency and customer engagement.

Market implications

The integration positions Carrefour at the forefront of AI adoption in European retail, where competitors are still testing similar capabilities. It also reflects increasing competition among retailers to embed services within widely used digital platforms rather than relying solely on proprietary apps.